Canola U was held in Enid, Okla., on Tuesday, February 28. The event was sponsored by DEKALB (owned by Monsanto), and its purpose was to educate growers on the benefits of introducing winter canola into a crop rotation system. The target audiences for the event were wheat growers in Oklahoma and southern Kansas, but the event drew participation from Oklahoma, Kansas, Texas, and Colorado—this was the third Canola U event, and attendance doubled to 197 producers.
Through the day-long event producers have the option to attend six sessions that focus on different aspects of growing winter canola. This year we offered sessions in basic agronomics, advanced agronomics, no-till systems, ag lending, insurance options, and a grain elevator perspective.
The event was very well received. The survey results revealed that 94 percent would attend an event of this nature again, and 97 percent would recommend the event to other producers. In addition, we had an 89% overall satisfaction rating.
Those numbers are phenomenal. DEKALB, was also very pleased with these numbers. This type of success facilitates a very positive relationship High Plains Journal has with an industry leader like Monsanto.
The Journal’s reputation throughout the industry continues to grow as we continually provide successful programs that help companies connect and engage with their key customers.
For a complete recap of the event you can visit www.canolau.com. You can find the event on Facebook, YouTube, and Twitter.