Key Takeaways From AgCatalyst
-70% of the buying decision is made before the first point of contact. Therefore it is vital to have a GREAT WEBSITE and online presence.
-Winners today are companies that are transparent about everything- the good and the bad. Honest and transparent content is the greatest sales tool in the world.
-Content works when it’s empathetic first and educational second. Education=Trust. Trust is the filter through which all success must pass.
-Social media tracking is important. You should monitor the whitespace in order to find out what people are saying about your brand and your industry.
-In today’s connected world, one person can make or break a brand. Have an action plan in place should something go wrong with your reputation.
-When it comes to consumers, keep in mind that most people want to have conversations about food that lead to ag and not the other way around.
-Remember that you are NOT your audience.
Tips for a top-notch company blog:
1. Don’t underestimate press releases- break some news
2. Cover your own events
3. Have a point of view
4. Showcase your employees
5. Showcase your partners
6. Showcase your customers
7. Highlight your innovation
8. Demonstrate your purpose
9. Have some fun