In 1949 The Dodge City Journal was given a new identity when it was designated a “farm publication,” rather than a community weekly. The historic publication was renamed The High Plains Journal, and grew from a need of local and regional agriculture news on a more frequent basis. As the popularity of High Plains Journal grew, farmers and ranchers outside of Kansas expressed interest in the regional publication—and the expansion began.
In 1990, High Plains Journal had subscribers from North Dakota to Texas, and included Colorado, Wyoming, New Mexico, and Western Missouri. In 2004 expansion included Iowa and Eastern Missouri, and Midwest Ag Journal became an edition of High Plains Journal.
Each week High Plains Journal and Midwest Ag Journal cover 12 states with five editions in the core of production agriculture, reaching over 50,000 subscribers that include elite and influential producers managing diversified operations.
The Journal’s five editions have 96 percent readership, which proves our dedication to excellence in agriculture reporting, advertising, and publishing as successful. Five full-time employees used to keep the publication running, and now 85 employees are proud to work for an industry leader. Many employees of High Plains Journal and Midwest Ag Journal are leading figures in the rural communities they serve, and call home.
High Plains Journal and Midwest Ag Journal also embrace digital media with digital editions, and five websites to meet the changing media needs of the agriculture industry. In addition to traditional media, High Plains Journal and Midwest Ag Journal have devised a successful formula using integrated media to bring readers unique content while providing advertisers with unique branding opportunities through special projects.
The Journal has a rich history of award-winning editorial, up-to-date industry news, markets and weather. It’s no wonder High Plains Journal and Midwest Ag Journal have been trusted by farm families for generations.